Reasons Why Big C Mall Enter Cambodia?

The famous Big C mall will appear in Phnom Penh in the coming months.

Big C is a well-known and leading supermarket in Thailand focusing on retail and general merchandise. This popular supermarket has been operating in four countries, including Thailand, Vietnam, Laos and Cambodia. The brand first entered Cambodia in 2019 in Poipet and Banteay Meanchey provinces.

Recently, Mr. On Pov Chea, HR Manager of Big C mall said that Big C coming to Phnom Penh. Big C will open it market in June. Depot Market and Big C is a Mini Store only in Phnom Penh.

Big C is recruiting staff in many positions such as Store Manager, Assistant Store Manager, Product Arrangement staf and Cashier.

It should be noted that as of 2019, Big C has a total of 153 branches, with the largest number in Thailand. There are 63 supermarkets, 1,018 small marts and a total of 23,000 employees.

Here are a few reasons why Big C mall entered Cambodia as a strategic market location:

1. The population

Cambodia is home to the largest youth and adolescent population in the South East Asia region. With one in five Cambodians currently between the age of 15 and 24 and almost two thirds of the population being under the age of 30, young people embody great potential to drive economic and social development, accroding to UNPA report.

This means those young Cambodian populations are the most active workforce and are willing to explore and experience something new with it comes to shopping both online and online. They like eating food and trying clothes following their friends suggestions and recommendations.

2. The enconomic growth

The Asian Development Bank (ADB) has revised its 2020 growth forecast for Cambodia upward, thanks to the country’s improved agricultural performance and an increase in volume in non-garment manufacturing exports such as bicycles and electronics. The Asian Development Outlook (ADO) 2020 Update, ADB’s annual flagship economic publication, forecasts a 4.0% contraction for Cambodia’s gross domestic product in 2020, compared to its June forecast of a 5.5% contraction. “The coronavirus disease (COVID-19) pandemic is an unprecedented global challenge, but fortunately Cambodia has been spared a health crisis. We expect growth to rebound to 5.9% in 2021, boosted by supportive government policies, social assistance for the poor, and financing support for small and medium-sized enterprises,” said ADB Country Director for Cambodia Sunniya Durrani-Jamal. “These measures, along with much-needed structural reforms, will reduce the direct and indirect impacts of COVID-19 on families and businesses, and help Cambodia’s economy emerge stronger from the pandemic.”

Cambodian enconomic keeps growing over the pass ten years engage of

Over the past two decades, Cambodia has undergone a significant transition, reaching lower middle-income status in 2015 and aspiring to attain upper middle-income status by 2030. Driven by garment exports and tourism, Cambodia’s economy has sustained an average growth rate of 8% between 1998 and 2018, making it one of the fastest-growing economies in the world. While easing slightly, growth remained strong, estimated to have reached 7.1% in 2019, after the better-than-expected growth rate of 7.5% in 2018, according to WorldBank report.

Cambodian enconomic keeps growing over the pass ten years engage of

3. The political stability

Cambodian enconomic keeps growing over the pass ten years engage of

4. The customer behavior change

Cambodian enconomic keeps growing over the pass ten years engage of


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